Listen to “In case I make it,” HERE
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PENNSYLVANIA | July 29, 2022: Cult favorite artist Will Wood releases his most intricate and musically diverse album to date with In case I make it, to all streaming platforms on Friday, July 29th. On this 16-track, highly-orchestrated and ambitious self-produced album, the artist shows his skills as a composer; arranging for strings, horns, a full classical choir, and even the original human voice of TikTok’s pre-lawsuit text-to-speech feature, Bev Standing. With simultaneously dryly humorous and now infamously heartbreaking lyrics over Will’s trusty piano and now signature baritone ukulele, the ironically-titled “In case I make it,” (stylized with that punctuation) is the latest and some speculate final installment in Will Wood’s ever-changing and genre-bending discography.
Much of “In case I make it,” has roots in an indie-folk sound, which causes his chamber-pop arrangements, experimental production, and unconventional songwriting style to hit harder than ever before. These characteristic subversions of expectation surprised and delighted fans starting with the surprisingly moving single “Tomcat Disposables” and following with the folk-rooted experimental ballad “Cicada Days”, the bleakly humorous social media satire “You Liked This, (Okay, Computer)”, the tear-jerking pet eulogy “Euthanasia,” and the epic piece “White Noise”, all released with accompanying music videos.
Will explains it best:
““In case I make it,” is a reversal of my original, I think more fitting title, In Case I Die, which I think having mentioned previously has people thinking that this record is my “I feel better now” album. Which is sort of funny, really, because I’m diagnosed bipolar, and I just accidentally named a rather painful collection of songs while on an upswing. But it was too late, I’d already gotten funding for an album called In Case I Make It. So, I put the title in quotes, which I think is kind of funny in a weird, bleak sort of way. It fits with the darker parts and self-referential bits of the record, while also indulging in the more hopeful moments. It’s almost as if it says “imagine if there was hope? Ha-ha.”
Taking a step back, I think the album ultimately is about hope and hopelessness, real and imagined – poison traps and cheese on the moon. It’s about trying to survive yourself so you can better yourself. It’s kind of embarrassingly personal but obtusely self-referential and self-indulgent. It’s 73 minutes of a boring little nobody spilling his guts, and then looking at them and going “oh, gross, do you see that?” and trying to laugh at himself.
While much of this record is I think more straightforward and direct than a lot of my previous stuff, I have some of my most out-there stuff on here too. Like usual, it’s sort of all over the place. It’s just a new place. The real story behind it is that I feel like a totally different person than I was even just a year or two ago, and this new person needs to express himself in ways the old one couldn’t. And then he needs to become someone else.” – WW
ABOUT: Will Wood is an American singer-songwriter, known for his ever-changing style and difficult-to-decipher public persona. Wood has released numerous singles and three studio albums: Everything Is A Lot, in 2015; Self-Ish (stylized as SELF-iSH), in 2016, The Normal Album in 2020, and the forthcoming In Case I Make It to be released in the summer of 2022. Little is known about the real Will Wood, and his public image has often been the subject of strange myths, misinformation, and misconceptions. Unlike many artists in this era, Wood makes the fact that he doesn’t operate any social media accounts clear, openly resisting the way artists are expected to self-promote. Despite his reputation as a private man with a borderline reclusive streak, Wood has consistently been open about his past struggles with addiction and mental illness, having entered recovery early in his career and later being diagnosed with Bipolar disorder. Wood donates portions of his income to various mental health charities, including the Brain and Behavior Research Foundation, saying, “I’ve gotten a lot better. I want to try and do something to help others get there.”
PRESS:
Bleeding Cool, Joshua Nelson, “White Noise” Review, July 19th 2022
“We have been treated to another solo album by the artist… and it is a doozy on your emotions… If you haven’t yet checked out Will’s works from toe-to-tip, we would like to extend that invitation to you. It can be quite experimental, sometimes even jarring, but in the end, it tells a lovely story – a listener with an open enough mind experiencing new music, at the very least, and ideally coming back for more. And at the end of it, a song that plays off as far more than just simple static in the airspace.”
Two Story Melody, Joe Hoeffner, “White Noise” Interview, July 14th, 2022
“Ahead of his upcoming album, In case I make it, Wood has released a number of singles. Some, like “Tomcat Disposables,” are lush and welcoming, while others, like “Fitter Happier” for the TikTok age “You Liked This (Okay, Computer!)”, seem to go out of their way to confound expectations. But none of them have sounded quite like “White Noise,” which sees Wood lamenting the deadening blandness of modern aesthetics before gleefully defying them… some of the most uplifting, optimistic-sounding music of his discography”
V13, “You LIked This (Okay, Computer!)” Premiere June 10, 2022
“Over the last couple of years, we’ve gotten to know Wood and his unique, unmistakable oddball charm that makes his music both original, unique, and certainly nonconformist. Wood goes to great lengths to ensure his music videos are just as exceptional as the songs they accompany, and he’s done it again with his new video for “You Liked This (Okay Computer!).”
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