MENU OF CONSULTING SERVICES:

Releasing music is different for every artist and there is no one size fits all template. Depending on your specific goals, your music, previous releases, genre, audience size, and how much of your own time you want to dedicate to promoting music, we can put together a strategy that works best for you.

Here is our menu of our services:

• Create a release calendar for the artist to use so they are releasing music consistently and getting the most opportunity possible for Spotify to push out on their free algorithmic playlists. The calendar will mostly consist of what we suggest to do in the weeks before your release day.
  
• Writing the Press Release – Drafting the press release is an integral part of the music release process. It forces the artist to recon with such questions of “Why” they write and record music, “What makes them stand apart from other artists, “How” it was done that may engage listeners and “Where is it going to take them? Press photos and branding is explored and strategized. The focus we have on the press release is different at BTCM than at most other music marketing companies because we really dive into the story and want to communicate what distinguishes you from any other artist. See an example of our press release work HERE
• Lyric Videos – we can create a simple lyric video for you like this HERE and show you how to promote it with Google Ads
• YouTube Advertising – To promote music videos on YouTube using Google Ads. 

• Uploading to the distributor – We can help you upload the music to your distributor or a distributor that we have a relationship with, and take the lead on pitching the music to the Spotify editors for you.

• Social Media – We can assist in posting to your social media for pre and post-release to make sure people are aware of the new music set for release. Behind the Curtains Media will be tagged and will re-post, as well as suggest ideas and strategies to inspire you every week. We can also help strategize and inspire you to post on-brand, relevant social media to help your profile stand out and cut through the noise.

• Spotify artist page optimization – We help you claim your Spotify artist page and populate it with your photos, artist picks, announcements and bio. We will walk you through how to read and take advantage of the data that you get on your Spotify for Artists page. See an example of a Spotify Artist page HERE
• Writing the Press Release – Drafting the press release is an integral part of the music release process. It forces the artist to recon with such questions of “Why” they write and record music, 

• Copyright applications – We can help you open an account with the US Copyright office and submit your songs for official US Copyright in the Library of Congress. 

• PRO Applications and submissions – We can help you with adding new works to your PRO catalog (BMI, ASCAP)

• One Page design – a simple one page with a short bio, career highlights, social media numbers and performance highlights and press photos. See an example of a One Page HERE

• Pre-Save campaigns – We can walk you through realistic pre-save strategies and campaigns to help your music be successful starting on release day. There are several strategies for the best kind of pre-save campaign which we will help you choose and make happen.

• Release Bulletin – For established artists, we can create a pdf document that lists all of the premieres, reviews, features and interviews from your campaign in one list that can be embedded into your website. This is a custom crafted web page with weblinks and you can view an example of one HERE

• Digital Advertising (Facebook and Instagram Ads) – We are certified by Meta in running global digital ads on the professional Meta Ads Manager platform. Once music is released and on streaming platforms, we can run digital advertising campaigns to a global audience that fits your listening audience demographics. There are so many factors and options available, and we walk you through all of the options for running all of the options for campaigns with Meta Ads.
• Estimate for time to set up the back end of an advertising campaign is 2-4 hours, as there are many steps and accounts involved that all need to be linked and created.
• Estimate for the advertising budget that would be paid by client directly to Facebook and Instagram is $350.00 – $500.00 per month in order for ads to be impactful. We test multiple ads the first week to a variety of age groups and locations to see which are most productive and then narrow down the ads running to be the ones that get the most people engaged for the least amount of money.