Behind the Curtains Media

MENU OF ARTIST CONSULTING SERVICES:

Releasing music is different for every artist and there is no one size fits all template. Depending on your specific goals, your music, previous releases, genre, audience size, and how much of your own time you want to dedicate to promoting music, we can put together a strategy that works best for you.

Here is our menu of our services:

• Create a release calendar for the artist to use so they are releasing music consistently and getting the most opportunity possible for Spotify to push out on their free algorithmic playlists. The calendar will mostly consist of what we suggest to do in the weeks before your release day.

• Writing the Press Release – Drafting the press release is an integral part of the music release process. It forces the artist to recon with such questions of “Why” they write and record music, “What makes them stand apart from other artists, “How” it was done that may engage listeners and “Where is it going to take them? Press photos and branding is explored and strategized. The focus we have on the press release is different at BTCM than at most other music marketing companies because we really dive into the story and want to communicate what distinguishes you from any other artist. See an example of our press release work HERE

• Lyric Videos – we can create a simple lyric video for you like this HERE and show you how to promote it with Google Ads.

• YouTube Advertising – To promote music videos on YouTube using Google Ads. We will show you how to run your own campaigns, read and react to the data you collect.

• Uploading to the distributor – We can help you upload the music to your distributor or a distributor that we have a relationship with, and take the lead on pitching the music to the Spotify editors for you.

• Social Media – We assist in content creation, strategy, and even posting to your social media page for you. We will inspire you to post on-brand, relevant social media to help your profile stand out and cut through the noise.

• Content Creation for social media, cover art and press photos – We can help you design your album cover art and even take your press photos. See examples HERE for past work done for our clients.

• Spotify artist page optimization – We help you claim your Spotify artist page and populate it with your photos, artist picks, announcements and bio. We will walk you through how to read and take advantage of the data that you get on your Spotify for Artists page. See an example of a Spotify Artist page HERE

• Writing the Press Release – Drafting the press release is an integral part of the music release process. It forces the artist to recon with such questions of “Why” they write and record music. We host the press release on the Behind the Curtains Media site pre and post release so you can share it on social media and send it to industry insiders. We keep press releases on our site indefinitely.

• Copyright applications – We can help you open an account with the US Copyright office and submit your songs for official US Copyright in the Library of Congress. 

• PRO, SoundExchange and MLC applications  – We can help you with adding new works to you the basic royalty collection agencies including (BMI, ASCAP)

• One Page design – a simple one page with a short bio, career highlights, social media numbers and performance highlights and press photos. See an example of a One Page HERE

• Digital Advertising (Facebook and Instagram Ads) – We are certified by Meta in running global digital ads on the professional Meta Ads Manager platform. Once music is released and on streaming platforms, we can run digital advertising campaigns to a global audience that fits your listening audience demographics. There are so many factors and options available, and we walk you through all of the options for running all of the options for campaigns with Meta Ads.