Premiered on Popdose; off upcoming 18-track album Pop That Goes Crunch
SAINT PAUL, Minn. | September 14, 2018 – Power-pop / indie rock outfit The Persian Leaps dropped a new single “Time Slips” today, off their upcoming album Pop That Goes Crunch. A savory blend of fuzz-guitar, harmonic vocal melodies, driving bass lines, and solid rock drums makes it a smooth and delicious swallow for fans of jangle-pop, power-pop, and indie rock groups. With five EPs under their belt, “Time Slips” proves a tasty tease of whats yet to come for the band; it premiered on PopDose earlier this week.
“Time Slips” provides a bittersweet and nostalgic reflection for vocalist Drew Forsberg. He shared, “It’s a song I wrote about my grandparents, who lived hundreds of miles and a few states away from me. I spent summers with them as a younger kid, and they were incredibly important to me. But after I became a busy (and self-involved) adult, I rarely saw them before their deaths. I still feel guilt and regret over how I drifted out of their lives.” Forsberg releases these emotions in the track as a cathartic experience, but also encourages others to reach out to those that are important in their lives – before the opportunity passes by.
In addition to its moving inspiration, “Time Slips” also marks itself as another notable track for a very different reason – it is the only entirely new track on the band’s upcoming release. After releasing five EPs over the last five years, The Persian Leaps upcoming (and debut full-length) album Pop That Goes Crunch, comes as an anthology piece, for reflection and celebration of the band’s very best work. Aside from “Time Slips”, the seventeen other tracks on the album are all select renditions from across the band’s discography, with full remixing, remastering and many featuring re-recorded sections. As Forsberg shared,”It’s the culmination of over five years as a full band and includes what I think is our best work (even better now, in some cases).”
Pop That Goes Crunch is scheduled for release on October 12, 2018 via Land Ski Records and available for pre-order on Bandcamp, Apple Music and Amazon. “Time Slips” is available now on Bandcamp, Soundcloud, Apple Music, and Amazon. It was recorded and mixed by Neil Weir of Blue Bell Knoll.
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ABOUT THE PERSIAN LEAPS
The Persian Leaps” began as a phrase singer/guitarist Drew Forsberg doodled in a notebook margin during a college Greek Archaeology course. He wrote music independently under that name for years, until finally assembling a full band in 2012 to perform and record driving, chiming music influenced by The Smiths, Guided by Voices, and Teenage Fanclub.
The Persian Leaps have adhered to a disciplined schedule of concise releases: each fall bringing an EP of five songs totaling fifteen minutes or less. In 2013, the Persian Leaps released debut EP Praise Elephants, which NME Magazine described as a “celestial guitar jangle”. The band completed a follow-up EP Drive Drive Delay in 2014, praised by XS Noize for it’s “instantly catchy melodic harmonies layered on top of droning guitar.” In 2015, the band released High & Vibrate, an EP championed by The Big Takeover for its “big-time hooks, upbeat attitude, classic power-trio punch.” 2016 saw the release of Your City, Underwater, which earned a spot on The Big Takeover’s Top 30 EPs of 2016. In September of 2017, the band’s fifth EP Bicycle Face was delivered yet again to fan and critic praise. Named for a 19th-century medical condition concocted to scare women away from biking, Bicycle Face was described as a “perfect power pop cocktail” by 50thirdand3rd.
This year brings the band’s first full-length release titled, Pop That Goes Crunch, an 18-song “best of” anthology. With 17 remixed/remastered tracks, and one new single, it marks the end of an era, while celebrating and revisiting some of The Persian Leaps best work. It is scheduled for release on October 12, 2018.
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