Spring News at BTCM
What’s Been Going On Here?
Welcome to the Spring 2022 BTCM newsletter!
A quick rundown of the biz, basically the structure of BTCM is built upon longtime, long-term family, friends, and fellow musicians with a common goal of not only to create but extend any and all opportunities within our clientele/family in order for us to be able to continuously work together on many different levels and all come up together. NO MUSICIAN IS LEFT BEHIND!
As you’ll see below, I’m really enjoying working on film scoring and commercial composing, and 99% of our work is word of mouth, so if you or anyone you know is in that field, let’s talk!
Likewise, Suzanne is really getting into her digital marketing role since getting her official certification from Meta, so if you or someone you know is ready to market music on a global scale, get in touch with her and see what’s what. It’s way more cost-effective than you would think.
FILM & SYNC NEWS
Mike Abiuso and Chris Bordeaux just finished scoring the upcoming feature film “Love Reconsidered”. Mike also created the soundtrack and included many of our talented vocalists like Genevieve Faivre, Rachel Norman, Destinee Aaliyah, Tiphanie Doucet, Jennifer Silva, Chloe Gifkins, Emmrose and drummer, Matty Amendola!
IG@lovereconsideredmovie
Movie Sync!Congratulations to filmmaker Chelsea Muscat for winning the Best LGBTQ category at the NFFTY Film Festival in Seattle for her film “Searching for the Wave” which features BTCM artist Emmrose and her song “Five Months” in the opening scene. “Five Months” was recorded, produced, and arranged by Mike Abiuso.
IG@sinkingsun
Music Licensing News
Say Hey Sounds!
We’re proud to announce our partnership with “Say Hey Sounds” a music licensing house based out of NYC, LA and Michigan. We are now able to extend licensing opportunities to artists we work with!
IG@sayheysounds
Meet the new producers
Say hello to Rowan Brind, our new producer here at Behind the Curtains! Rowan is our Brooklyn Music scene connection, as many of you already know him. Rowan has worked with Ruby Landen, Steady Sun, Scout Gillett and more. His genre specialties range from electronic (he just loves his OP-1) and Indie-Folk to Rock.
IG@wootermusic
You’ve probably seen Chris Bordeaux on our company’s Instagram playing bass, guitar, piano, drums, Moog, cello, accordion, backing vocals, shall I go on? Chris has been behind the scenes working with Mike for years and is co-producing albums alongside Mike including Chris and Dan DeWald’s upcoming full-length
PUBLICITY AND MARKETING NEWS
Publicity Highlight
BTCM is the PR and Publicity agency for Will Wood who has a Spotify platform over 800k monthly listeners despite his music being out of the commercial norm. We’ve landed Will the guest spot on numerous podcasts such as “Music Matters”, “Bringing It Backwards”, “Good People Cool Things”, “Too Old for This Sh/t”, “The Mental Health Check-In”, and a podcast voted to be one of the top ten podcasts hosted by musicians, “Going Off Track” with Benny Horowitz.
YouTube marketing
We are working with many of our clients to promote their music videos through Google Ads. It’s so cost-effective! We are helping our artists get thousands of views and grow their subscribers by promoting music and lyric videos.
We promoted this video on YouTube focusing it on people who are interested in all things related to Brooklyn and New York City culture. It worked!!!
IG@sickwalt
The Illustrative Violet
Our favorite prog-rock band from California is killing it with their instrumental music videos Rainbowize has 12k views, Gateway has 10k and Clockwise has 7k in only 3 weeks. We are able to find the fans who not only watch their videos, but we’ve also gained subscribers as well.
IG@theillustrativeviolet
Instagram Growth
We are also running ads to Instagram Reels, Feed, and Explore page to bring people to the JodiHeights Instagram account. After targeting people worldwide for music that is similar to Jodi’s, we are growing her followers and getting new exposure for her brand.
IG@jodiheights
UPCOMING PROJECTS AND RELEASES!
Dan DeWald
DeWald and Bordeaux’s Full-Length
Long time friend of BTCM and super talented songwriter Dan DeWald has been working with Chris Bordeaux on an album of power pop songs and recording them with Mike over the past few months. We’re excited to get your ears on this!
IG @chrisbordeaux
Nadia Kazmi
Indie Rock
Nadia is jumping back into the ring since recording and touring pre-covid. She’s recording a new single with Mike and working on Digital Marketing with Suzanne.
IG @nadia_kazmi
Matt Ernst
Indie Rock
Matt has been recording some amazing projects with Mike A. that are all set to be released this summer, can’t wait! First up, Suzanne will be assisting in marketing the music video for “Dirty Work” from his Titanic ‘yacht-rock’ project:
“Johnny Rotten and Christopher Cross had a baby, they named it Titanic.”
IG @titanic_yachtrock
Isaiah Singer
Indie Rock
Isaiah has been recording singles with Mike and will be working with Suzanne on his upcoming releases. Isaiah’s brand of rock comes from years of songwriting and performing in bands, his passion and humor just shines through and we love him.
IG @isaiahsinger
Tiphanie Doucet
Indie Pop
French pop artist Tiphanie Doucet has begun recording a new single with Mike and continues to work with Suzanne in Digital Marketing. Tiph lives between Paris and San Tropez where she performs on a regular basis, not so bad, eh?
IG @tiphaniedoucet
Jennifer Silva
Indie Rock
Jennifer Silva is working on a new single with Mike, and we can’t wait to bring it out into the world because Jen’s music is not just great to listen to, but her performances are inspiring!
IG @thisissilva
MKED
Dance Pop-DJ
Our fav DJ from Milwaukee has been working with Suzanne on building a brand and digital marketing. Their ad run on the Meta Ads Manager for the “What Are We Doing” lyric video reached 43,886 people’s phones, 3,732 people have clicked the ad, and the ad cost only $31.00 to run. So there’s that.
IG @mkedmusic
