ARTIST SERVICES
Free 30 minute consultation calls for all new clients
THIS IS WHAT WE DO TO GROW YOUR MUSIC ENGAGEMENT:
ARTIST DEVELOPMENT
Single, EP and Album Distribution - PRO Registrations - Release Strategies - Press Release and Bio development - Spotify Optimization - Website SEO Optimization - Digital Audits across all streaming platforms - Claiming Artist pages for Spotify, Apple, etc. Our In-house recording studio will help you craft your own unique sound. $75/hr. with a 8 hour minimum per month.
DIGITAL ADVERTISING
$400 initial fee for setting up and optimizing your Facebook Page, Ads Manager, implementing the Meta pixel, and creating strategy for the campaign. Cost to run ads and analyze data is $75/hour with one hour session a week required. We suggest a minimum ad spend of $250/month, ideal is $400/month or more for best results. The artist is billed for ad spend directly by Meta. Starting at $400/campaign.
YOUTUBE MARKETING
$300 for one month campaign.
We set up and run Google and YouTube ads after a one hour strategy and goal consult. One hour of data analysis and strategy is reported per week with optional new ad implementation included. Ad spend suggestion is $50/minimum, $200 ideal for best results per music video. Ad spend is billed directly from Google to the artist. Starting at $400/Campaign
SOCIAL MEDIA MANAGEMENT
Starting at $550 / month minimum for posting content 12 times a month to a client’s Instagram. Posts include carousels, stories, and reels. Dropbox of content must be available every month, with a general understanding of the brand and voice for the written captions. We are available in the mornings to receive and write texts to confirm posts and captions for the day’s post. Creating content with the artist is extra and billed hourly at $75/hr
CONTENT CREATION
We shoot social media video and photo content on location in Park Slope Brooklyn and TriBeCa in Manhattan
.
We also create the following:
Album and Single cover art -
Video editing -
Social Media ad or video creation -
Lyric videos -
In-Studio live performances -
Sizzle Reels -
Behind the scenes videos -
Show annoucement videos -
In-person podcast style interview videos -
$75/hr. with a 4 hour minimum
TRADITIONAL PUBLICITY AND PR
Starting at $750/month – Our one-month campaign includes writing and publishing a press release, securing interviews and reviews with genre-appropriate press, and pitching to trusted playlist curators.
We provide weekly reports and begin the campaign with a strategy meeting to craft the press release. All press releases stay on our BTCM website for easy reference, and we share top press coverage on social media while collaborating with the artist.
Music Marketing Services Pricing Guide
Meta Ads Campaigns
- Cost Range: $500 – $5,000 per month
- Factors affecting price:
- Artist’s current following
- Target audience complexity
- Campaign duration
- Ad content quality
- Specific targeting goals
Artist Development
- Cost Range: $1,000 – $10,000 per month
- Includes:
- Brand strategy
- Image consulting
- Career guidance
- Networking opportunities
- Online SEO and Platform Optimization
Social Media Guidance
- Cost Range: $550 – $3,500 per month
- Services typically include:
- Content strategy
- Platform-specific advice
- Engagement optimization
- Follower growth tactics
- Branding consistency
Content Creation for Social Media
- Cost Range: $1,000 – $5,000 per month
- Includes:
- Photo shoots
- Video content
- Graphics design
- Editing
- Posting scheduling
YouTube Marketing (Google Ads)
- Cost Range: $400 – $4,000 per month
- Pricing depends on:
- Video production quality
- Target audience
- Ad placement
- Campaign duration
- Desired view and subscriber goal
Publicity Campaigns
- Cost Range: $250 – $1,500 per press release
- Factors affecting price:
- Writer’s expertise
- Industry connections
- Release complexity
- Target media outlets
Podcast Guest Placement
- Cost Range: $500 – $3,000 per placement
- Considerations:
- Podcast audience size
- Relevance to artist’s genre
- Host reputation
- Networking potential
Spotify Playlist Campaigns
- Cost Range: $300 – $2,500 per campaign
- Pricing influenced by:
- Playlist follower count
- Genre specificity
- Playlist curator relationships
- Campaign duration
- Desired playlist variety
Publicity Campaigns for Independent/Emerging Artists
- Cost Range: $1,500 – $5,000 per month
- Typical Services:
- Basic press outreach
- Local and niche media targeting
- Social media support – we collab with posts
- Campaign costs depend on genre of music and fan base follower count
Additional Notes
- Prices can vary significantly based on:
- Artist’s current career stage
- Comprehensive vs. à la carte services
- Duration of our working relationship
Understanding Your Music Marketing Service Costs
Initial Phase Investment: Months 1-2
Why Initial Costs Are Higher
During the first 1-2 months of our partnership, you’ll notice a higher investment of time and resources. This is a critical setup period that involves:
- Comprehensive Platform Setup
- Creating and optimizing Meta (Facebook/Instagram) Ad accounts
- Configuring Google Ads campaigns
- Developing targeted audience profiles
- Establishing tracking and analytics
- Brand Integration
- Deep dive into your unique artist brand
- Developing tailored content strategies
- Creating initial marketing assets
- Establishing social media frameworks
- Technical Foundation
- Pixel and conversion tracking implementation
- Setting up advanced targeting
- Integrating marketing tools and platforms
- Conducting initial market research
Cost Optimization Process
- Months 1-2: Higher setup and strategy development costs
- Subsequent Months: Streamlined costs as systems become efficient
- Potential cost reduction of 20-30% after initial setup phase
What to Expect
- More hands-on time
- Intensive strategic planning
- Rapid iteration and optimization
- Comprehensive platform preparation
Our Commitment
We’re investing this initial effort to:
- Minimize long-term marketing expenses
- Maximize your return on investment
- Create a scalable marketing ecosystem
Transparent Communication
- We’ll provide detailed breakdowns of setup work
- Regular check-ins to discuss progress and strategy
- Clear explanation of each implemented solution
Cost Transparency
- Initial months: Higher touch, more comprehensive services
- Ongoing months: More efficient, targeted approach
- Cost savings realized through optimized systems and processes
Suzanne Torrison provides personalized, concierge-style support for artists and artist teams. This one-on-one service helps navigate all aspects of music release.
Whether it’s uploading music to a distributor for the first time, optimizing your tracks for the Spotify algorithm, or managing digital advertising across various platforms, Suzanne is there to guide you through the complexities of music marketing.
