Official transition and kick-off celebration week of September 12, 2017
TEANECK, NJ | JUNE 28, 2017: Northern New Jersey’s lively and infamous music venue, Mexicali Live, announced its plans to rebrand itself this fall, as Debonair Music Hall. The official transition will take place on September 12th, celebrated with a week of special shows to kick-off the venue’s new direction.
Mexicali Live came under new ownership this past spring, when it was purchased by David & Alberta Gaskill. “When we purchased Mexicali we saw an incredible venue that had an identity crisis,” he shared. “It was unclear to fans if Mexicali was a music venue or a restaurant. By rebranding, we are making a clear statement: we are a destination for great live music unlike any other in the region.”
A new name and logo are just the beginning, with plans for the venue to receive a number of upgrades in the coming months. “[We plan] to paint the interior, upgrade our lighting, and add a 4k camera and a large TV that can stream shows,” shared Gaskill. “We are also going to revamp our food and drink menus. While we will have some flexibility, most of the seating for our shows will be limited and reserved at time of purchase, with standing-room only shows being more prominent.”
Debonair plans to host a more diverse selection of bands and artists, to fulfill the demand and interests of concert goers and broaden the venue’s potential. Likewise, Gaskill knows the performers comfort matters just as much, “We want to make sure that the bands have a great time as well by understanding their needs and ensuring they have everything they need, including for high energy shows. Playing for a packed house helps too!”
With the official name change and rebranding happening on September 12, 2017, the venue plans to celebrate with a week of special shows, including artists like Passafire, The Werks, Firehouse and Helmet. “I wanted to book a lineup of bands that will appeal to many different music lovers and bring people to Teaneck to see amazing acts. That week will be a preview of the types of shows we’re committed to featuring for years to come.” Show dates can be found below, with more to be announced.
“Kickoff week is going to be amazing!” shared Gaskill. “We are committed to making Debonair Music Hall the best live music experience in the area by bringing great bands, awesome food, and a beer selection that you won’t find at any other venue. We couldn’t be more excited about our future and we hope everyone enjoys Debonair as much as we do!”
Tickets for all upcoming shows can be purchased online at www.mexicalilive.com until September 12; after which the site will be switched over during the official transition. Tickets are also availble at the box office on show nights, generally starting at 6pm.
All shows prior to the transition will be branded as Mexicali Live shows; after September 12th, all shows will be branded as Debonair Music Hall. Local and national acts should address booking inquiries to the new e-mail, email@example.com, though old addresses will remain in service through the transition.
For press inquiries, contact Hanna@behindthecurtainsmedia.com